Start Your Own e-Business by Entrepreneur Press

Author:Entrepreneur Press
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2011-03-10T00:00:00+00:00

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Website Traffic Builders

Here’s the bad news: There are currently somewhere between 15 and 30 billion web pages and well over 100 million websites. Wow! That’s a lot of websites out there competing for attention. You’ve done your best to build a great site that users will want to visit again and again, but the tough reality is that no matter how great your site is, chances are slim that a customer will randomly happen on to your site. It’s imperative that you use a variety of strategies to get your website noticed by the billion-plus people who now surf the web.

“Putting up a website is just like opening an antiques store down a country road,” says Larry Chase, publisher of Web Digest for Marketers (wdfm.com), a weekly email newsletter with reviews of marketing-oriented websites. “Unless you tack up signs on better-traveled routes, you won’t get any visitors.”

What’s more, traditional marketing campaigns don’t necessarily produce results for websites, warns Mark DiMassimo, CEO of DiMassimo Brand Advertising, an agency that has handled many dotcom clients. “The only offline medium that works is TV,” says DiMassimo. “In fact, the complaint of many dotcoms is that they can’t find other forms of offline media to compete with TV. That’s a scary place to be because you don’t want to be overdependent on any one advertising medium.”

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